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PetSafe® Expert

Rob Hunter

Survey: Where Cat Parents Will (Not) Compromise

Compromise is part of daily life. Whether settling a disagreement with our partner or deciding what groceries to buy, we all have to compromise sometimes. But what about those rare moments when we can avoid a compromise and achieve a true win-win? At PetSafe®, those are the moments we live for! We recently surveyed* cat parents across the country to better understand just where in life they’re willing to compromise, where they won’t and where they really just wish they didn’t have to!

Compromises can be tricky

When you live with a person (or a pet!) it’s not always easy to find solutions that work for everyone. Almost five in ten of respondents admitted that they have disagreements with their human housemates at least once a week over chores like cleaning the litter box. We discovered that even finicky felines can actually be easier to get along with than people! Nearly half (44%) of cat parents said it’s easier to compromise with their cats than with the adult people in their lives.

The chore nobody wants

It’s no surprise that cleaning the litter box ranks as one of the least popular household duties, with 4 in 10 cat parents choosing the litter box as their least favorite chore. Likewise, barely a quarter (26%) of participants said they are likely to compromise and take on the hassle of litter box duty.

Top 3 things cat parents would rather do than clean a dirty litter box:

#1: Sit through ads while watching their favorite show

#2: Deal with spam and robocalls

#3: Go through their day with a dead phone battery

Natural vs effective

Anyone who has tried to shop for natural options knows that sometimes it can be a tough choice, because natural products are not always as effective as their synthetic or processed counterparts. So we wondered, do cat parents prioritize choosing a natural, non-toxic cat litter or cat litter that is better at controlling odors? It turns out cat parents are split on this difficult decision, with 36% favoring natural options above all else, and 32% who just won’t compromise on odor control. To us, this seemed like a compromise where no one wins. Why should you have to choose between natural and effective? (Spoiler alert… now you don’t!)

happy cat and happy personhappy cat and happy person

No more compromise

You and your cat deserve a cat litter that’s all-natural and super-effective at controlling litter box odors. And now, you can finally have it! Our new ScoopFree® Premium Natural Litter is composed of 100% natural pebbles that are free of harsh chemicals, additives, fragrances or dyes. That means you can feel good making the safe choice for you and your cat while also getting unmatched absorbency and odor control for a clean, fresh-smelling home. Life will always have compromises, but this is one less compromise for you to worry about!

At PetSafe®, we’re committed to unleashing a lifetime of joy for pets and their families everywhere. We know that pet parents, like pets, come in all shapes and sizes. Whether you’re about to adopt your first cat or dog, or you’ve been a dedicated pet parent all your life, we’re here for you and your furry family members.

*This random double-opt-in survey of 2,000 American cat owners was commissioned by PetSafe between Feb. 7 and Feb. 11, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

Written by

Rob Hunter

Rob Hunter

PetSafe® Brand Copywriter

PetSafe® Expert

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